This morning I awoke and starting my usual routine of checking Twitter and Facebook. I noticed Big Day Out was trending and thought the 2nd announcement must have been released. It was. But that's not why it was trending. The promoters of Big Day Out released a statement this morning announcing some changes to the Adelaide, Perth and Auckland shows. Firstly, the amount of stages is being reduced from 7 to just 4, secondly they have dropped headliners Kanye West, The Living End and Mariachi El Bronx and lastly, more than half of the 2nd announcement will also not be appearing in our state.
I couldn't help but wonder after studying all day yesterday the importance of consumers relationships with brands, will this news damage the Big Day Out brand? Big Day Out plays a big role in many young (and some old) Australians lives. To many of us it's an annual summer ritual to wear close to no clothes and run around all day in the sun just to soak in the amazing atmosphere that is an Australian music festival. I feel we've been cheated in Adelaide, why do we miss out? Surely the promoters must know the role Big Day Out plays in our lives (maybe a little dramatic there, but you get the point).
Adding insult to injury, Big Day Out are offering everyone who had a ticket $20 off merchandise. Is that all loosing almost half the acts (not to mention, the biggest act) is worth? I'm sorry Big Day Out, but our relationship has been damaged and I'm not too sure if trying to buy me is going to get you out of this one.
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